SimAngus
Bred for Profit,
Raised to Work

Since 2005 we have been dedicated to breeding cattle for only one purpose, our CUSTOMERS PROFITABILITY. When deciding on cow mating’s over the last decade and a half we have never once considered how much we could sell the resulting progeny for, but rather how the results would impact our customer’s bottom line. We did this by focusing on API (All-Purpose Index).

API is a whole life cycle profit index

that takes into account all expenses and receipts in beef cows from birth to rail and where replacements females are retained. Our mission has been to supply cow-calf operators with a product that would let them harvest maternal heterosis and maximize their net return. This started us down the path to becoming the highest API herd in the IGS (International Genetics Solutions), the largest multi-breed database in the world with more than twenty million heads.

The immediate result of breeding cattle for elite API indexes was a dramatic improvement in cow longevity-related EPDs, such as direct and maternal calving ease, birth weight, and stayability.

We also have seen a moderation in size. Cow longevity trumps all other traits for rancher’s profitability. Another pleasant surprise we have learned in the last 15 years is that breeding for API has also made our cattle more attractive. Think about what makes cattle attractive. Physical traits like udder quality, slick shiny hair coats in the summertime, sound feet and legs, clean extended necks, and shoulder angle all contribute to overall eye appeal. These same physical traits seem to positively impact the aforementioned longevity-related EPDs as well.

See what buyers are saying
about our bulls.